Usually, when people think of products, they think of brand and model. This is a good way to think because let’s face it when you buy a brand, you’re really buying dependability. That’s really what you’re buying.
For example, if you are visiting Tokyo and you walk into a restaurant with golden arches, you are, of course, walking into a McDonald’s.
Now, if you are a big hamburger purist and you have really high expectations regarding your burger patty, you might have a low view of McDonald’s. To some people, McDonald’s tastes exactly like cardboard.
But there’s one thing you cannot fault McDonald’s for. There’s one thing that you cannot criticize it for. What am I talking about? You cannot criticize it for being inconsistent.
That’s right, the quality of the burger that you eat in Tokyo will be the same as the quality in Taipei, Manila, San Francisco, Toronto, and Paris.
In other words, it’s all about dependability and uniformity of quality. Nobody’s surprised. Nobody’s shocked.
There is no massive earth-shattering difference between the service and the burgers served in Hong Kong compared to the ones that you would get in the San Francisco Bay area. There’s absolutely none.
This is the reason why brands are so powerful. People look for brands instead of generic products because they know that they are looking for a specific experience and a specific outcome.
And when they go with a brand, there’s a high chance that that outcome and that experience will be consistent. It will be replicated. It will be repeated over and over again because of the same fixed practices, ingredients, and technologies involved with brands.
The same can’t be said of no-name brands. Because if you go with a no-name brand, you don’t know where it came from. It can be manufactured in a small factory in Southern China, and then the next time you look for the product and you go with another manufacturer, it may come from Eastern China or Western China.
It doesn’t matter. At the end of the day, you really can’t expect that the awesome experience you had before with a CBD product created by another manufacturer will happen again.
This is why people spend good money on branding. This is also why people spend extra on brands they know and trust. There’s no surprise factor there. So, keep this in mind because CBD brands do differ from each other.
With everything else being equal, if you are on the market for CBD products, you should look for brands. And once you have identified the key brands, try them out or research them. You would notice that these brands are very predictable from each other. And since you can predict these differences, go with the formulation that you’re looking for.
So how different are CBD oil brands from each other?
They Differ in Feed Stock
Some brands use freshly harvested intentionally planted hemp. This is the cannabis plant that produces the seeds that are squeezed to create CBD.
Other manufacturers, on the other hand, buy second-hand hemp that has been used for rope or other industrial purposes. They then salvage whatever oil remains in the feedstock and sell it as CBD oil.
Make up your mind as to which one you’d like. Some people prefer freshly harvested CBD, but keep in mind that you’re probably going to pay a higher price for it.
Others don’t mind used industrial hemp-based CBD because they know they can save a lot of money on the oil made from that material.
Whether They Use First Pressings or Later Pressings
Brands differ also depending on when the oil was made. Some only source oil from the first pressing. Others keep pressing the feedstock as long as it’s capable of producing oil and sell it in the same formulation.
Organic vs. Partly Organic vs. Commercial
Some hemp is purely organic. This means that the seed, the water, the fertilizer, and everything else including pesticides, are 100% organic.
On the other hand, there are partly organic hemp products where the seed and the fertilizer are organic, but the pesticide isn’t.
And finally, there’s commercial. Meaning, everything is pretty much synthetic.
Cold vs. Heated
This is a deal breaker. Some brands are so focused on selling CBD oil for as low a price as possible that they use high-temperature processes.
Well, you have to understand that, at a high temperature, not only does the CBD oil’s taste start to change, but its effectiveness may be negatively affected. Still, you do get something in return. You get a low price.
So, keep this mind – cold versus heated treatment.